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Archive for February, 2007

Marketing Your Web Site

Posted by Oze Parrot on 27th February 2007

Any type of business web site must be advertised in order to attract visitors to the site. People will never know that Your Web Site exists, unless they are told where to find it, no matter how professional or how attractive it may be.

Internet MarketingThe process of Marketing Your Web Site begins with the domain name that you choose and the key words that you use to identify and describe your business Site. Ideally, the domain name should relate directly to your product and include some of your keywords. Select a cross section of keywords from phrases that are used to describe your product and it’s benefits.

By optimizing your Site with unpopular keywords your site will be highly ranked with the search engines but you will receive little traffic because few people are searching for those words. On the other hand, by using the most popular key words in your tags you are dealing with more competition, which may result in your Site being poorly ranked.

There are many ways of advertising Your Web Site, some free, some paid, some good and some not so good. Paid advertising will get you good coverage with your ads being read, however, if you are not up to writing good copy then you may need to pay a copy writer in order to get positive results.

As far as no cost advertising goes, what works for one does not always work for another. There are safe lists, classifieds, FFAs, banner exchanges ad blasters and a multitude of other programs, some of which are time consuming and iffy.

I have had some success with Ezine ads. Most Ezines, in return for your membership will allow members to post a classified ad in each edition. Generally, most members read the ads and, if your ad is appealing, you will get visitors to your Web Site.

From my experience, the best method of no cost advertising is article writing. If you can write quality articles with good content that carry links to your Web Site then you are way ahead. Post your articles in Ezines, your own blog, article directories and of course, submit your article to MPAM.

Oze Parrot :-)

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Building Your Very Own Website

Posted by Oze Parrot on 23rd February 2007

Building Your Very Own Website can present a few problems, however one can feel quite proud when the task is complete and the result looks professional.

World Wide WebBefore Building Your Website one has to choose the theme of the site very carefully, as it will be your home page and landing page for any other sites that you may build in the future. If the site is to be used to market a niche product that you have a passion for, then the domain name that you choose should reflect the product, as well as contain key words that you will be using in the site’s description tag.

For those people that that have a knowledge of html, or wish to learn the language, there are a number of excellent html editors about, some of which are fr double e. If you find html confusing then there are a number of editors, such as Front Page, where basically all you need to do is write the text.

There are also various membership sites that allow people to download Website templates or pages that are already built, the only thing to be done is write the text and put in your own links. Be selective when choosing a template as there are many to choose from and an attractive header and page layout is important, particularly for the home or landing page.

Alternatively, one can download a WordPress Blog. WordPress is a very professional, no cost script that is so easy to set-up, with lots and lots of themes that can be used with it to give your Website a professional look. Content can be added and published from your desk top.

Basically, Your Website would consist of four pages linked together. First there is the home page, which is a descriptive page that tells people what your site is all about and should contain useful content.

A links page that contains inbound links as well as links to other pages and Websites.

A site map that lists all the items and links contained in your site.

An article page that contains all of the articles that you have published from your site. A WordPress Blog is ideal for an article page.

Oze Parrot :-)

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