Posted by Oze Parrot on 27th February 2007
Any type of business web site must be advertised in order to attract visitors to the site. People will never know that Your Web Site exists, unless they are told where to find it, no matter how professional or how attractive it may be.
The process of Marketing Your Web Site begins with the domain name that you choose and the key words that you use to identify and describe your business Site. Ideally, the domain name should relate directly to your product and include some of your keywords. Select a cross section of keywords from phrases that are used to describe your product and it’s benefits.
By optimizing your Site with unpopular keywords your site will be highly ranked with the search engines but you will receive little traffic because few people are searching for those words. On the other hand, by using the most popular key words in your tags you are dealing with more competition, which may result in your Site being poorly ranked.
There are many ways of advertising Your Web Site, some free, some paid, some good and some not so good. Paid advertising will get you good coverage with your ads being read, however, if you are not up to writing good copy then you may need to pay a copy writer in order to get positive results.
As far as no cost advertising goes, what works for one does not always work for another. There are safe lists, classifieds, FFAs, banner exchanges ad blasters and a multitude of other programs, some of which are time consuming and iffy.
I have had some success with Ezine ads. Most Ezines, in return for your membership will allow members to post a classified ad in each edition. Generally, most members read the ads and, if your ad is appealing, you will get visitors to your Web Site.
From my experience, the best method of no cost advertising is article writing. If you can write quality articles with good content that carry links to your Web Site then you are way ahead. Post your articles in Ezines, your own blog, article directories and of course, submit your article to MPAM.
Technorati Tag: Internet Marketing