Posted by Oze Parrot on April 19th, 2007
Once that you have determined a suitable niche product and hosted your web site, in order to get it ranked by the search engines and to keep it ranked, you will need to regularly publish fresh content on your site.
I have found that the best method of doing that is to publish keyword rich and informative Articles that directly relate to your niche product. The search engines love original content and if you can provide fresh Articles regularly then your site will be quickly indexed and receive high rankings, it will also be refreshing for your visitors to find a site that provides sound information.
If you have a flair for writing and a thorough knowledge of the subject, then it is not a hardship to publish a few Articles every week. You will be branded as an expert in your particular niche, your site will be well ranked and your niche product will be promoted, via the search engines.
On the other hand, if your writing skills are not your best asset, or most of your time is spent in other areas of the promotion and development of your business, then you will need to either hire a ghost writer or purchase Private Label Rights Articles.
A ghost writer, who will provide you with well researched, good quality, unique articles of 500 words or more would command anywhere between eight and twelve dollars per Article. PLR Articles can be purchased for as low as 25 cents per Article.
There are many places on the Internet that advertise PLR Articles, mostly membership sites that provide a certain number of Articles per month. Some of these clubs supply good quality Articles while others do not. Now, once you have looked around and selected a suitable source of PLR Articles, you begin to receive 30 or more Articles per month that apply to your niche product. That’s great, but they will require a certain amount of editing.
Why should I edit Private Label Rights Articles, you may ask?
Consider this, the program that you belong to supplies other members with the very same Articles relating to your niche that you receive every month. Depending on the program, the number of members getting a copy of the same Article may be restricted to anywhere between two and five hundred publishers. Some of these people may send the Articles to their own lists as a bonus or use them as a tool to recruit more sign-ups.
The point is, that there are hundreds of copies of your PLR Articles in the hands of other publishers. By using the 80/20 rule of thumb, let’s consider that 20% of members may alter the title and the intro, while 10% also alter 30% of the content and maybe, 5% rewrite the entire Article. So, your PLR Article is not unique unless it is thoroughly edited.
These days, the search engines are quite particular about sites that contain duplicate content, in fact to continually post duplicate content is a really quick way to get your site dropped from the rankings. That means that any fresh Articles you publish on your site must be unique as well as content rich, in order to impress the search engines.
Now, you may be asking, why bother with PLR Articles?
Well, if you are getting good quality Private Label Rights Articles they are going to save you a lot of time, because the research has already been done, the facts are accurate, the content is complete with a title, opening paragraph and a conclusion. In other words the basics, the ideas and the format are all there, ready for you to edit.
By going through the Article one paragraph at a time and rewriting it in your own words, a good 500 word Article can be turned into your unique Article in about 30 minutes. And, don’t forget to insert the keywords that you have used within the body of your Article in the new title.
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