Posted by Oze Parrot on April 21st, 2007
The aim of every Internet marketer is to establish and retain a large client list, it is however, probably the hardest task of all to accomplish. E-mail advertising was once a very successful medium for acquiring a personal list of would be customers, either by direct mailing campaigns or through the use of safelists.
During the past couple of years the effectiveness of E-mail marketing has steadily declined to a point where it is not reliable and completely unpredictable. There are several reasons for this, the introduction of spam laws, advanced e-mail filtering systems, the introduction of list blasters and automatic e-mail box cleaners, amongst others.
First appearing on the Internet in the mid ’90s, Viral Marketing was overshadowed by FFAs, message boards and safelists, but today, it has emerged in various forms to become one of the Internet Marketers most productive list building tools. This marketing Strategy, if used correctly, can effortlessly generate a seemingly endless stream of sign-ups that will rapidly expand any business venture.
Viral Marketing is akin to word of mouth advertising, and by getting your customers to place your Tell-a-Friend code on their pages, that’s exactly what is happening. They are happy with the product and pass a link on to their visitors who in turn sign-up in order to get further information about the product.
Your sales are creating more sales, that’s what it is all about. Of course, their are many ways to create this phenomena. A weekly newsletter containing useful info and a couple of freebies will keep your readers interested. A Blog is a great way to interact with your list members as you have the facility to allow readers to write comments and even to post their own articles which can also attract comments.
Then there is the E-book, the ultimate Viral Marketing tool. Write your own E-book that contains info about your product or service with links to your web sites and a few useful tools that readers can download after signing up for your list, newsletter or whatever. Give this E-book away as a bonus or gift to members of your list who will pass it on to members of their lists. Also publicise it on your blog as a sound information article about your product, so the search engines will index it.
SMS texting is also fast becoming a productive means of Viral Marketing and, as modern technology advances and introduces more communication devices, I am sure that Viral Marketing will continue to dominate the Internet Marketing industry.
Technorati Tag: Viral Marketing